Our People

Cameron - UK Marketing Director, Theatrical

Having achieved his childhood ambition of performing on Top of the Pops with Pete Waterman backed band ‘New Atlantic’, Cameron, a Cambridge graduate, started his career in advertising as a planner with creative agency WCRS. Here, Cameron played a pivotal role in the development of the Orange brand and the launch of 118 118, helping deliver the most visible ad campaign in over 10 years. It was these successes that lead to his nomination as the UK’s ‘most creatively successful person’ in the FT’s “Creative Business Top 50″!

Armed with an MBA with distinction from City University, Cameron joined Channel 4 in 2006 as Head of Marketing for E4, More4, Film4 and 4Music. Since then Film4 enjoyed a hugely successful brand relaunch, making it a top 10 UK channel. More4 increased audience share by 28% and picked up a clutch of creative awards. E4 picked up Broadcast, IPA, Marketing Week effectiveness awards with groundbreaking campaigns for the likes of Skins and Fonejacker. And 4Music launched as the leading music channel for 1634’s, overtaking MTV’s TMF

Cameron joined Twentieth Century Fox in January 2009 as UK Marketing Director, and has already enjoyed the biggest opening weekend box office success in 2009 with Marley & Me

We asked Cameron what attracted him to Fox and here is his reply…

‘Working with Channel 4 had been a great learning experience, but it was time to move up a gear into the powerhouse world of film. The future of marketing is all about creating compelling and engaging experiences, and there’s no stronger raw material for this than the kind of films delivered by Twentieth Century Fox. There’s also the benefit of working with a dynamic and relatively small UK company, supported within the global framework of Fox and News Corp’