Our People
Celia - Marketing Director, Theatrical Europe
If I think back to when my love of cinema began, I must have been no bigger than knee high. I have a vivid memory of running through our house in Wales shouting to my parents "There's a Twentieth Century Fox film on TV!" to which, bemused, they asked "Which one?" and my reply was "I don't know! But it's a Twentieth Century Fox film!" Escaping into the world of movies captured my imagination from as far back as I can remember, stayed with me throughout childhood and remains intact to this day
I had absolutely no idea how I could possibly gain entrance to this magical world, but I was crystal clear in my resolution to do so, eschewing a place at London University to move to London and find a way to somehow make my dream come true. After never losing sight of my goal, and a fortuitous lucky break, I became the archetypal lowly employee who starts in the post room and works their way up. Only in my case it was answering the fan mail in the Fox TV department where I first got my foot in the Fox door…
Aside from a four-year hiatus when I moved to Italy to experience film-making from the production side (a real eye-opener and very hard work), I have been working at Fox ever since
On returning from Italy with a little more hands-on experience of the business and a new language skill, I was offered a job in the newly formed Theatrical Regional Office, where I started as "Marketing Co-ordinator, Eastern Europe" and over the years have worked my way through a number of marketing roles to my current position as Marketing Director, Europe. This is my fourteenth year in the company and I don't know how the time has passed so quickly. I still have to remind myself that I am doing what I dreamt about from the age of three or four. There have been good times and bad, astonishingly good films (and some not so good ones), and a diverse range of titles to work on: everything from Titanic to Moulin Rouge, from Star Wars to The Devil Wears Prada, from Ice Age to Borat and hundreds more in-between. Each film brings with it its own idiosyncrasies, and each one is a new learning experience. I have stayed with the company because I continue to learn and still feel excited when we screen a new movie for the first time. But it's the people who make the difference, and the people I work with are the best. They make the realisation that "one size most certainly does not fit all" in the field of International movie marketing come very much to life, whether it's adjusting media strategies, reworking creative materials or tweaking the overall positioning, they generate differing points of view, new challenges and great ideas every day