Our People

James – Director, European Product Development, Licensing & Merchandising

The creative side of Licensing & Merchandising is all about how we can apply our TV or Film properties (e.g. the characters, images, logos etc) on to product (e.g. T-shirts, socks, jigsaws etc)

I work with a range of incredible style guides developed by our Creative team in LA and these are the basic toolkits we provide to our licensees in order for them to design their products. However this is just the starting point as since it is our Licensees that actually make the things you see in the shops, not FOX, our role in Product Development is to act as a creative consultant and interpret the use of our characters on their products, and occasionally play policeman if someone is breaking the rules

One of the great things about this role is that I get to work with companies right across the UK and Europe (large & small) and thanks to FOX’s Brands the range of products we licence is phenomenal; from T-shirts to Toasters, Sweets to Stereos, Mugs to even Motorcycle Helmets so there is always something new to work on and discover