Licensing & Merchandising
24
Hailed by critics as one of the most innovative, addictive and acclaimed dramas on TV, 24, now in its seventh season on Sky1, is proven groundbreaking television. Kiefer Sutherland stars as counter terrorist agent Jack Bauer in this Emmy® Award–winning action packed drama in which the entire season takes place in one day, with each of the 24 pulse pounding episodes covering one hour and presented in real time. Highly successful at his covert jobs, Jack has managed to win just as many enemies as admirers. And in his line of work, your most trusted associate may turn out to your deadliest foe
Smart, timely and gripping, 24 continues to captivate audiences worldwide
Licensing Highlights:
- New licensee Scent Story will be producing a 24–branded aftershave for men, with distribution through Europe, Middle East and Asia
- Retail promotion across Intermarche stores. The promotion ran for 24 days using the countdown principle to highlight low prices for their 7 million loyalty card members. Supported by print, radio, outdoor, online, direct mail and in-store signage
Other Licensing Partners for 24 Include:
- Bravado – Men’s Apparel (UK)
- Cott Corporation – Energy Drink (Pan European)
- Underground Toys – Mugs and Glassware (UK)
- GB Eye – Posters, Postcards, Badges & Stickers (UK)
- Bon Bon Buddies – Confectionary (UK)
- Hasbro –24 DVD Board Game (UK)
- Hobbygames Ltd – Card and Board games (UK)
- Danilo – Calendars and Greeting Cards (UK)
- Nikko – RC cars (Pan–European)
- Titan Publishing –24Magazine
- TV Mania – Apparel & Accessories (France)
- Intermarche – Retail Promotion (France)
The Simpsons
Since its debut in 1989, the world famous dysfunctional family from Springfield, The Simpsons, has dominated TV ratings across the globe. Almost 20 years on, Homer, Marge, Bart, Lisa, Maggie, and hundreds of other characters that make up the cast of this iconic series, continue to entertain audiences worldwide with their distinct brand of humour
- Longest running primetime animated series in history
- Over 400 episodes
- Watched in over 60 countries in 20 languages
- 60+ Million viewers a week around the globe
- Equal balance of Male and Female viewers
- Winner of an impressive 108 TV Awards including 24 Emmy® Awards
- Continued success across Europe
Key Licensing Highlights 2008:
1. Hang out with The Simpsons!
The Simpsons and Burger King teamed up for a global kids meal promotion, 'Hang out with The Simpsons', rolling out across 58 international territories, making it the largest kids meal promotion based on a television program
2. Renault Kangoo Promotion
The Simpsons were selected to launch the new Renault Kangoo in a pan European promotion throughout 2008. The integrated marketing campaign consisted of TV, outdoor and print advertising, micro–site, direct mail, customer loyalty kits, showroom decorations and giveaway materials
3. The Simpsons Ride is Number 1!
The Simpsons Ride at Universal Studios Hollywood & Orlando opened in Spring 2008. The ride was voted Best New Attraction at The Theme Park Insider Awards 2008. The Simpsons Ride Orlando reached 1 million riders on July 15th 2008
Ice Age 3: The Dawn of the Dinosaurs
The herd is back!
The eagerly anticipated third installment of the mammoth billon dollar Ice Age franchise, Ice Age 3: Dawn of The Dinosaurs goes on worldwide release 3rd July 2009
The original sub-zero heroes are back as Ice Age 3 continues to follow the adventures of everyone's favourite wooly mammoths, Manny and Elie (Ray Romano & Queen Latifah), the quick tongued sloth Sid (John Leguizamo), a sardonic saber toothed tiger, Diego (Denis Leary), and the acorn-obsessed Scrat, as they encounter a vast world hidden beneath a thick layer of prehistoric ice. Engaging, loveable new characters will make their debut in this sure-hit family movie
Key Licensing Highlights:
- The Ice Age franchise - a combined box office of more than $1.2 billion and over 60 million DVD units sold worldwide for both Ice Age films, prove these sub-zero heroes are here to stay
- Over 2.5 million Ice Age video game units sold worldwide
- Major theatrical promotional partners - Quick Service Restaurant, Ice Cream and Confectionery categories with more to come
Worldwide Partners:
- Activision – Video Game
- Gravity – Online Game
- Glu Mobile – Mobile Games
- The Promotions Factory – Collectible Figurines
- Harper Collins – Activity Books & Story Books
- Panini – Sticker Collections
- Pez International – Candy Dispensers
